• Sector: Luxury & Lifestyle / Fashion
  • Industry: Jewellery / Fashion Accessories
  • Product Category: Silver Jewellery (92.5 sterling silver)
  • Sub-category: Designer & Custom Jewellery (crafted for women, including earrings, necklaces, and bridal jewellery)

Problem Statement:  

Heavy and every day-use 92.5 silver jewellery (both online and offline) comes with its own set of challenges and limitations, such as:

  • Many buyers are unsure whether the jewellery is truly 92.5 sterling silver or silver-plated metal. 
  • Lack of hallmark or BIS certification leads to mistrust.
  • Heavy Silver Jewelery or other brands often come with jewellery for few once-in-a-lifetime occasions, or only for weddings and bridal functions.
  • Heay Silver 92.5 Jewellery naturally tarnishes when exposed to air, moisture, or even perfumes.
  • Frequent polishing can reduce the shine or fine detailing over a period of time.
  • There is less awareness regarding the proper care methods regarding this jewellery.
  • Online product images may not always reflect the actual size, or finishing or details regarding the weight, and electro-plating.
  • Heavy Silver jewellery brands don’t offer options in order to customize size, gemstone, or even clasp design. Very limited options to select from a variety of sizes
  • Heavy Silver Jewellery is often bulky and weighty, and it is meant for short-term wear during grand events.
  • Can cause discomfort if worn daily.
  • Styling is limited to specific attire such as sarees or heavy ethnic wear.
  • Usually purchased for significant milestones — weddings, heirlooms, or traditional ceremonies.
  • Gifted less frequently due to higher cost, size, and limited u

Objective:

How Dimax Silver can solve the above challenges of Heavy 92.5 Silver Jewellery:  

  • Created for frequent wear — comfortable, lightweight, and easy to style with everyday outfits.
  • Blends well with both contemporary and traditional looks.
  • Appeals to modern women who prefer jewellery that transitions smoothly between office, travel, and parties.
  • We state that they “sell only jewellery in solid 925 sterling silver” (i.e., 92.5% silver) with or without plating.
  • Their FAQ clearly states: “Yes, yes, and yes! The items on our website are only solid sterling silver jewellery … not silver-plated alloy or silver-like alloy.
  • We can claim compliance with EU standards for nickel, lead, cadmium release (EN 1811 / EN 12472) and mention aiming to minimize hazardous metals.This helps ease concerns about skin irritation or hazardous alloy content.

The design collection that Dimax Silver has is for various events, different locations, different emotions, different kind of gifting ideas and parties. The shapes of our design resonate with various locations emotions, and events, making it more relatable to the daily things people/women do in their lives.

Campaign Idea:

Her Silver Story” is a cinematic brand film and integrated campaign celebrating the modern Indian woman — her ambitions, her creativity, her love, and her emotional strength — through the luminous elegance of Dimax Silver.
Each silver piece she wears becomes more than jewelry; it becomes a reflection of her inner brilliance — a quiet statement of who she is in every chapter of her life.
Through this flow, Dimax Silver becomes a visual and emotional metaphor — her constant companion through every shade of her life.

Scroll to Top